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      <image:title>Retail Study</image:title>
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      <image:title>Retail Study</image:title>
      <image:caption>Mobile is becoming an essential channel in the store, with image search, wayfinding, mobile payments, and voice-based search being offered. It is also a key channel pre- and post-visit.</image:caption>
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      <image:title>Retail Study</image:title>
      <image:caption>Sephora offers a clienteling app, allowing sales associates to check out customers in the aisle.</image:caption>
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      <image:title>Retail Study</image:title>
      <image:caption>Sephora’s ColorIQ measures skin color, sets up follow-up purchases of various foundations, and also offers a hands-on experience in the store.</image:caption>
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      <image:title>Retail Study</image:title>
      <image:caption>With a buy button on more digital platforms, m-commerce is more widespread than ever.</image:caption>
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      <image:title>Retail Study</image:title>
      <image:caption>The Samsung store VR demo included a secondary screen, swiveling chair, and dedicated space to insulate noise, resulting in a more in a more immersive experience.</image:caption>
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      <image:title>Retail Study</image:title>
      <image:caption>Neiman Marcus’ mobile app provides visibility into employees at your local store. You can FaceTime, text, email, or call them during their working hours.</image:caption>
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      <image:title>Retail Study</image:title>
      <image:caption>Argos – a UK variety store – replaced their traditional catalogs with tablets and enabled mobile-based payments for click-and-collect.</image:caption>
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      <image:title>Retail Study</image:title>
      <image:caption>Samsung's pop-up experience at the Westfield Mall includes multiple VR demonstrations and a white-glove, high quality experience.</image:caption>
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      <image:title>Retail Study</image:title>
      <image:caption>John Lewis’ “Never Knowingly Undersold” promise extends to their mobile app, allowing customers to submit a request for matching another retailer’s price for an item.</image:caption>
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      <image:title>Retail Study</image:title>
      <image:caption>Mobile in-store maps provide a floor layout and pin the locations of items on the customer’s shopping list. Pictured here: Target (left), Home Depot (right)</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e77b975df03c7413052a942/1600187495678-5LNFUB97BG926KYE2D2H/minkoff-mirror.jpg</image:loc>
      <image:title>Retail Study</image:title>
      <image:caption>Rebecca Minkoff's dressing room digital mirror display with RFID pulls up apparel that the customer brings into the room. Adjust lighting, browse looks, and request other products directly from the mirror.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e77b975df03c7413052a942/1600187496765-43GFXZ560KADPILDU012/try-on.jpg</image:loc>
      <image:title>Retail Study</image:title>
      <image:caption>Stores elevate the try-on experience through hardware and technology, such as the H&amp;M runway photoshoot with live DJ, and Nike Run Analysis digitally-enabled treadmill.</image:caption>
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